Elsa & Sam - new brand in OLIKA's store

Now we offer games and puzzles from Elsa & Sam in the store! Johanna Abdo started Elsa & Sam as a response to not finding children's products where her children were represented.

" After growing up on Södermalm in Stockholm as the only black person in basically every room, I know how important it is with representation and what traces a lack of inclusion leaves. That's why I produce products that give today's children what I lacked."