Mad Women shines a spotlight on the lack of gender equality in the advertising industry by highlighting 17 amazing women and their stories. Included in the book are some of the giants of the industry, such as Mary Wells Lawrence, the first female CEO to have her company listed on the stock exchange in New York, and Shelly Lazarus, who for many years has been on Forbes' list of the 100 most powerful women in the world, as well as exciting Swedish abilities such as Anna Qvennerstedt and Nina Åkestam. The book is written in English.
Meet 17 inspiring ad women who have paved their own way in an industry traditionally defined by Mad men. Their experiences and advice on how to make advertising more diverse, inclusive and gender equal is a game changer and something agencies, clients and consumers will benefit from.
The women in the book:
Mary Wells Lawrence
Nina Åkestam Wikner
Christina Knight has worked in the communications industry for almost 30 years and has throughout her career been a role model by teaching, inspiring and acting as a mentor to young women in this still male-dominated industry. She dares to question and be critical about her own industry. With this book she put the issue on the agenda which led to an annual gender equality survey in the industry, a TED talk and numerous international lectures. Christina's effort and enduring commitment has certainly contributed greatly to changing the perception of leadership in the communications industry, an industry that greatly influences the public space in terms of role models, values and beliefs, not least in a younger generation. Christina Knight is a great role model and well worthy of attention for what she is - a leader.
The first edition was created in cooperation with KOMM! (Swedish Association of Communication Agencies) and is part of the ongoing work for equality.
Today Christina Knight is running Mad Women Academy supporting change within the advertising and communications industry, with an emphasis on gender balance and more diversity. Mad Women Academy offers online training, strategic and conceptual work, lectures and teaching. Customers include The Amazing Society, Bergendahls, Fredrika Bremer Förbundet, Jureskogs, IKEA Sweden, The Swedish Institute, House of Sweden/Washington DC, The History Museum, Stockholm, UN Women/HeForShe, WaterAid, The 3% Conference, Swedfund, Berghs School of Communications, Forsbergs and more.
What is OLIKA? ❤️
Creates equality in the powerful ad industry
Life stories and great advice from the 17 Mad Women
Women from all over the world are included in the book
The book is Svanen-labelled - good for our climate and for our children! Here you can read more about our climate work.
Age approx: Adult
Format: Flex tape
Size: 21.0 x 15.0 cm
Number of pages: 183
Paper: Nordic Ecolabelled Arctic Volume from Arctic, produced at Grycksbo papperbruk in Dalarna, Sweden
Printer: Nordic Ecolabelled printing house Dardedze Holografija in Riga, Latvia
E-book: Axial Media, Epub3 file
Audiobook: Visual Audio, Mp3 file