Mad Women: a Herstory of Advertising (New Edition)

179 kr Pris
Inkl. moms.
Typ Metodbok
Författare: Christina Knight

Mad Women sätter strålkastaren på bristen på jämställdhet i reklambranschen genom att lyfta fram 17 fantastiska kvinnor och deras berättelser. Med i boken finns några av branschens giganter såsom Mary Wells Lawrence, den första kvinnliga VD:n som fick sitt bolag börsnoterat i New York och Shelly Lazarus som i många år varit med på Forbes lista över de 100 mäktigaste kvinnorna i världen, samt spännande svenska förmågor som Anna Qvennerstedt och Nina Åkestam. Boken är skriven på engelska. 

Meet 17 inspiring ad women who have paved their own way in an industry traditionally defined by Mad men. Their experiences and advice on how to make advertising more diverse, inclusive and gender equal is a game changer and something agencies, clients and consumers will benefit from. 

The women in the book:
Christina Knight
Shanteka Sigers
Cilla Snowball
Joanna Wong
Catrin Vagnemark
Mary Wells Lawrence
Stefanie Wurst
Shelly Lazarus
Marianna Ghirlanda
Rakhshin Patel
Jean Grow
Anna Quennerstedt
Susan Hoffman
Margaret Key
Nunu Ntsihingila-Njeke
Kat Gordon
Nina Åkestam Wikner

Christina Knight has worked in the communications industry for almost 30 years and has throughout her career been a role model by teaching, inspiring and acting as a mentor to young women in this still male-dominated industry. She dares to question and be critical about her own industry. With this book she put the issue on the agenda which led to an annual gender equality survey in the industry, a TED talk and numerous international lectures. Christina's effort and enduring commitment has certainly contributed greatly to change the perception of leadership in the communications industry, an industry that greatly influences the public space in terms of role models, values nd beliefs, not least in a younger generation. Christina Knight is a great role model and well worthy of attention for what she is - a leader.

The first edition was created in cooperation with KOMM! (Swedish Association of Communication Agencies) and is part of the ongoing work for equality.

Today Christina Knight is running Mad Women Academy supporting change within the advertising and communications industry, with an emphasis on gender balance and more diversity. Mad Women Academy offers online training, strategic and conceptual work, lectures and teaching. Customers include The Amazing Society, Bergendahls, Fredrika Bremer Förbundet, Jureskogs,  IKEA Sweden, The Swedish Institute, House of Sweden/Washington DC, The History Museum, Stockholm,  UN Women/HeForShe, WaterAid, The 3% Conference, Swedfund, Berghs School of Communications, Forsbergs and more.

What we love ❤️
Creates equality in the powerful ad industry 
Life stories and great advice from the 17 Mad Women 
Women from all over the world are included in the book 



Boken är Svanenmärkt - bra för vårt klimat och för våra barn! Här kan du läsa mer om vårt klimatarbete.  

Ålder ca: Vuxen
ISBN:  9789188613844
Format: Flexband
Storlek: 21,0 x 15,0 cm
Antal sidor: 183
Vikt: 380 g
Papper: Svanenmärkt Arctic Volume från Arctic, producerat på Grycksbo pappersbruk i Dalarna, Sverige
Tryckeri: Svanenmärkta tryckeriet Dardedze Holografija i Riga, Lettland
E-bok: Axiell Media, Epub3-fil
Ljudbok: Visuellt Ljud, Mp3-fil

Customer Reviews

Based on 2 reviews
Mary Wells Lawrence
Put it on your reading list immediately

This book is a well-needed, empowering and inspirational account of women s experiences of the ad industry. An industry which far too long has lacked the perspective of half of the population; the very half which to such a large extent represents the consumer. Therefore, everyone who wants to shape our future industry should put it on their reading list immediately.

Philip Thomas, Chariman Canne Lions
Greatest women in advertising

Christina Knight has taken it upon herself to shine a light on the greatest advertising thinkers, from the incomparable Mary Wells Lawrence to legends like Cilla Snowball and Shelly Lazarus, to young women in the industry today. She offers inspirational stories of talent, fortitude and sheer hard work. Women are still woefully under-represented in advertising, especially in the senior roles. This book is packed with 17 reasons why that must change.