Organization & company
Make equality with Mad Women
Christina Knight is one of Sweden's most prominent Creative Directors and today works through her own business Mad women agnecy/UKnight with a focus on equality and diversity in the communications industry.
Do as Building
When Byggnads wanted to work with gender equality and above all to get more girls interested in the construction sector, they bought the children's book Mix builds! and partnered with preschools to reach the children. We did a special printing and added "selected by Byggnads" on the front. Inside the book, we added a spread where some who work in construction were told about how fun it is to work in the industry. Everything to inspire an equal future!
Act as Traffic in Mälardalen
When Tim, part of SJ, wanted to improve public transport, we created five stories for their newspaper. The characters Resa and Robin tried the train and bus and explained important things in funny ways. There were five stories which were then compiled into a brochure and distributed in 10,000 copies to interested teachers and schools who worked further with the material. Cheers to public transport!
